In this Golden Age of digital marketing, launching an online coaching business looks very simple and easy but the process to make it successful can be challenging and daunting.
Throughout this, I’m going to take you on a journey of what it means to be not just a coach, but also an entrepreneur.
We start coaching because we are passionate. But the reason coaches last is they treat it as a business.
I’m going to show you the business principles along with the stories of people who made it and the horror stories of the ones who didn’t so you can have a well rounded perspective of what it takes to build a successful online coaching business in 2021.
So let’s start with the fundamentals.
What Is An Online Coaching Business?
An online coaching business is a coaching business conducted entirely over the internet. There is a minimal in-person aspect to it.
This means getting coaching clients who buy online as well as are delivered their coaching via the internet.
The Rise Of Online Coaching
Gone are the days, when coaching was only about doing one on one sessions. You cannot perform in-person coaching with so many people at the same time.
In-person coaching has been steadily losing popularity because of the time and effort required for in-person coaching sessions. This has been compounded by the perceived risks due to the pandemic.
This has propelled online coaching to gain a lot of popularity and becoming the new normal.
As per ICF’s Global Coaching Study 2020, usage of audio-video platforms by coaches to coach their clients has gone up by 74% whereas in-person coaching reduced drastically by 80%.
The data shows that to reach more people, you as a coach needs to go digital.
Now of course, this trend has been magnified because of a lack of options due to strict lockdowns across the world. But it’s highly unlikely that it will go back to the way it was before.
The pandemic has fundamentally shifted the mindset of people across the world.
Mynoo is a business coach. She used to constantly fly around the world for in-person coaching with her clients. She used to travel alone leaving their family behind, spending the time and facing the exhaustion that comes with flying, switching time zones, living in hotels, commuting to the location where she would do her coaching and other logistics involved with in-person coaching.
She was constantly exhausted, had no time for herself, and couldn’t prioritise her health and well-being. Her health was suffering.
And then the shift happened.
She now coaches via the internet from her home around her loved ones or from wherever else she wants. She is earning the same amount from her coaching while saving her the time, efforts and money related to travelling and logistics of in-person sessions.
That’s a game changer!
I’ve encountered so many business owners and coaches, who were forced to transition their business online. They did not think it would be possible. But once they did, and saw that it is, they’re sold!
You now can spend all the time, money and efforts spent on previously unavoidable things; on things that are actually important and valuable for you personally and your coaching business.
In an online coaching business, you can connect with clients across the globe through video and audio conferencing and other digital tools.
It is a great opportunity to coach people from different parts of the world.
By going online, your coaching business has huge growth potential, arguably beyond levels possible by staying offline.
What An Online Coaching Business Is Not?
It is easy to start an online coaching business, but a lot of coaches still struggle in achieving success.
This is because they do not know what an online coaching business is not.
Running an online coaching business doesn’t mean having a complex website. It is important to have an effective website rather than a complex website. An effective website with few pages can be a great fit for you to go digital.
Anila Bashllari had a complex website that did not work and she struggled to get clients online. She then changed her website to a simple but effective one.
She is now one of the biggest coaches in eastern Europe. Anila is a perfect example of how a simple and effective website has helped her go digital and be successful in her coaching business.
Having an online coaching business does not mean it is simple and requires less work. It is not about sitting at home and giving webinars.
It is more than that and requires you to build virtual relationships with your clients.
As a coach, you must understand your clients’ requirements and add value through your coaching and using tools and techniques that will support your clients to grow professionally and personally.
Benefits Of An Online Coaching Business
An online coaching business has multiple benefits over a traditional offline coaching business. Here are some of them.
According to the data, 59% of the world’s population is online. That’s 4.54 billion people!
This is an enormous number. Going online opens up a large target market opportunity for your online coaching business rather than being restricted by being offline and geographically limited.
A perfect example of this is Ann Moir-Bussy who coaches women over 50.
She was struggling to find clients offline, but going online opened her up to clients from across the globe.
And when the pandemic happened, she was perfectly poised to take advantage of it and speed up the growth of her business.
An online coaching business has a greater reach allowing you to service clients from across the globe. You can expand your business to different continents and time zones.
With an online coaching business, you can take sessions at your own time and convenience. The challenges of taking face to face sessions are also solved. These challenges can be requirements of a feasible location to conduct the coaching session, travelling to the coaching place and insecurity of meeting people in person during a pandemic.
As a coach, you can take sessions from any part of the world with less overhead costs. The best part is you can leverage the internet to make the whole world your audience.
Brian Peters coaches business owners around the world while living on a beautiful island in the Philippines! Now that’s something worth emulating.
ONE OF THE MANY BEAUTIFUL PLACES BRIAN WORKS FROM
Low Infrastructure Requirements
One of the important perks of an online coaching business is that you can start your business right away.
The capital cost is low in case of an online coaching business as you don’t need expensive and elaborate infrastructure to start. All you really need is a laptop and a good internet connection.
You can create a significant impact by starting an online coaching business. So go ahead and take that leap of faith.
Niche Yourself To Stand Out
Simply reaching out and getting in front of your target audience is not enough.
You need to be able to get them to resonate with your message so that you can convert them into clients.
And that’s where niching effectively counts and will make or break your coaching business.
Why Niching Is Critical
One of the most common biggest mistakes I’ve seen coaches who struggle to get their coaching business off the ground is that they do not niche themselves.
Many coaches have a vague or abstract idea of a niche. They try to target a huge demographic in the quest of getting more clients.
Many coaches believe that their coaching can help everybody and they do not need to limit themselves to a part of everyone they can coach.
And that might be true. But there’s something very important you need to know.
Not niching dilutes your message
There is a lot of noise out there. You need to niche yourself to be able to strongly relate to your audience.
Niching will also result in you having less direct competition.
Here’s an example to drive home the answer to the question “why”.
Let’s say you have a strong fear of flying and you decide to get a coach to overcome this fear.
You find 2 options,
A) A mindset coach who coaches their clients on mindset
B) A phobia coach who helps people get over their irrational fears
Which of the 2 coaches above are you more likely to choose?
I’m betting it’s the phobia coach.
Here’s another example
You want to overcome a habit of smoking. You’ve been trying to do it for years and you have to choose between these 2 coaches:
1. An NLP coach
2. An NLP coach who specializes in helping people quit smoking
Again, I’m sure it’s the coach who specializes in solving your problem.
The same is the case with anyone looking for your services.
Niching effectively is the best way to stand out, relate powerfully, and get chosen by clients
How To Identify A Powerful Niche?
A powerful niche includes two things:
Who – This is your target demographic or your market. It’s of utmost importance to figure out who you want to target. You have to understand the market and find your target group.
What – This is the solution you offer. Once you finalize your target group, you need to find out what you can do for them. What service or product will you offer to your target group.
Let’s take an example.
Suppose that you are a career coach. As a coach, you plan to target students in the age group of 20-25.
As a career coach, you need to find out what these students want.
Few of them may want to find internships, others may want to get full-time jobs.
Now, you decide to offer your coaching services to those who want to get full-time jobs.
WHO = Students between the age of 20-25
WHAT = Get full-time jobs
Now combine the WHO and the WHAT components and your coaching niche is ready!
Your Coaching Niche = Who + What i.e. Coaching for students between the age of 20-25 who want to get full-time jobs.
The graphic below is another example.
WHAT IS A COCHING NICHE
Get One Of Our Most Popular Programs For Free - And Discover Proven Strategies To Grow Your Coaching Business To 6 Figures & Beyond...
If you’re new to coaching... or you’ve been doing it for a while but still struggle to get a consistent flow of clients paying you what you want to be paid...
Then our LaunchPad program is the PERFECT fit for you.
When you join Launchpad free you'll be able to:
Find a consistent source of your target clients
Charge what you want to charge without the price being an issue
Do all of that, even if you’re new to coaching, you don’t like selling, or feeling inauthentic when building the business.
Who Is LaunchPad For - And For Whom It Isn’t...
This is what I call the Levels Of Coaching Sophistication Pyramid
If you’re in levels 1 - 5, you’re probably experiencing some of these:
1. You’re struggling to find your coaching niche
Do you want to serve absolutely everybody but are not sure where to start? Or are you struggling to get clients, because you’re not sure who to target or where to find them?
2. You know that your work is worth so much more than what you’re charging but you’re afraid of increasing your prices?
And even if you did increase your prices all of the clients that you have right now would leave?
3. Do you start off each month not knowing where to get clients?
4. Do you see other coaches succeed, and make the kind of impact and money that you want to make but have no idea how they’re doing it?
5. Are you getting overwhelmed with all of the technology that goes into building a coaching business these days?
Especially with the appearance of the coronavirus the coaching businesses who have thrived are the ones that function online.
6. Do you start off each month wondering where you’ll be finding your target clients?
7. Are you starting to lose the motivation that you started with when you entered the coaching space?
I want you to know that…
These Are Not The Real Problems, These Are The Symptoms...
And if you’re experiencing any of these, it’s not your fault. It’s probably pretty likely that you’re getting overwhelmed with all of the conflicting advice out there, and not knowing exactly what road to take.
Whatever road you do take, it’s filled with side roads, which get more and more confusing as you go further along.
It’s frustrating, I get it.
If that is you, then LaunchPad will trigger insight after insight for you and get you to the point where you’re getting those 2 - 3 perfect clients on your calendar, day in day out like clockwork, without you having to search for them.
How Can I Be Sure That This Is What’s Going To Help You Grow Your Coaching Business To 6 Figures & Beyond...
My name is Sai Blackbyrn, CEO of .Coach.
And after helping thousands of other coaches, I've come to realize that the coaching business is like baking a cake.
It's about following a recipe - miss a step and you'll end up with something that your dog wouldn’t even eat.
For example, we followed a recipe when we helped our clients get featured in
Forbes... or turn them best-selling authors in 9 countries... and build a thriving coaching business for them which consistently generates 6 - 9 high paying clients a month.
Believe it or not, we followed a recipe when we created the largest coaching blog online that gets over 10,000 readers a month.
We followed a recipe when we built our personal development coaching brand to millions of followers on Facebook.
And even when Forbes featured our coaching business, and how it grew and thrived, despite the coronavirus pandemic.
Of course, I didn't achieve all these things alone and I'll always be grateful to each one of my 34 team members for making it all a reality.
It wasn’t always like that.
It all started from very humble beginnings. For a long time, before I ever worked with coaches, I was a dating coach myself.
I was one of the pioneers of that industry in Australia, where eventually we built our company to western Australia’s largest dating coaching company.
Right now, I’m a husband and father, to a very cute, and very stubborn 2-year-old.
But having built several coaching businesses myself, from scratch, the ones that succeed follow a specific pattern.
And I’ve included the exact recipe in LaunchPad, which will get your business from where it is now, to having a consistent flow of clients paying you what you want to be paid.
But, before we go any further, I want to make something VERY clear…
This Is Not One Of Those “Get Rich Quick” Programs, Which Is Going To Promise To Make A Fortune From Doing Nothing...
You have to already either:
a) Be a coach, who’s great at what they do, or
b) Have just started as a coach who knows what they’re doing
And, most importantly, you are motivated by creating impact, and inspiring others. Not just making a quick buck.
If you can relate to any of these, then I can help.
You see, over the past few years, we’ve been selling this program for $950, and we’ve had over 1,460 coaches who have gone through it. I have had coaches in every possible industry you can dream of…
And that is important, because the content in the program, is being used right now in:
Even With Dance Coaching Niches.
I Needed A Comprehensive Training Program That Didn’t Just Work For General Life Coaches - I Needed Something Which Was Universal...
So over the years, I logged my coaches’ training sessions in a folder on my desktop called “Coach Training.”
We have literally spent 100’s of thousands of dollars testing many different ways to create a coaching business which within its first month starts bringing in clients. But most importantly will work in any coaching niche.
The program is split into 22 modules, and here’s what we’ve discovered in the last 4 years and 1,463 coaches that have gone through this program.
We’ve found 3 core belief systems that are the main cause of success in coaches that win. BUT if those same coaches exhibit these 4 pitfalls they will still fail.
Can you guess which ones and Why?. This comes in Module 6.
In Module 2 we’ll be covering how to identify a niche which is:
a. Abundant in number and easy to reach,
b. Willing to pay you what you want to be paid, and
c. A niche which you’re passionate about.
In module 10 I’m going to show you a simple ‘program packaging’ tool, which got my clients to pay me 5 times more per session while giving me the best testimonials I’ve ever had.
I’m going to show you the ‘Coaching Business Blueprint’, which has allowed my clients to run their own ‘intro’ workshops, with up to 50 people a time in each of them. This is in module 11.
I got a coach called Jan Cross to implement this blueprint, and here were her results:
You can already see why this is so powerful.
Here is a little bit more I wanted to share with you.
Based on our own experience we’ve created a series of ‘done-for-you’ templates.
These solve some of the issues at the core of most coaching businesses, which stop them from growing.
You’ll be able to slot in your information into our ‘Coaching Bio’ template, and create a magnetic coaching profile within 5 minutes.
We’ll also give you our coaching program template pack, just slot in your info into these templates and you’ll be able to create a coaching program which is massively compelling while being designed to impact and inspire your clients.
You’ll get our prospect-to-client script.
If you use this script at the end of your introduction sessions, you’ll be smoothly transitioning into getting your clients to sign up for your long-term paid coaching.
I’m also going to show you my financial flow blueprint.
This blueprint will show you all of the ‘financial flows’ of a successful coaching business. That way you can see instantly what you’ll need to implement, and what you’ll need to ditch in your own coaching business.
In the final module (Module 22) I’m going to give you the most valuable discovery we’ve come across in our 4 years of training coaches.
This module is going to show you how we bring our clients in, regularly, predictably, and consistently.
After you understand how we’ve set this up, you can take the same blueprint, and apply it for yourself.
So after you’ve set up this module, you can switch your focus back to coaching your clients, knowing that you’re constantly getting clients ‘sent’ to you.
You’ll get these modules, and SO much more.
For a few years, we used to sell this program for $950 (because if you apply the module 22, you’ll easily get this back within 7 days).
But I wanted to do something special.
I thought about selling it for $497… or even $297…
But then, almost as a joke, one of my trainers said I should just “give it away” at just $97…
And that’s when it hit me... I shouldn’t just give it away at $97…
I Should Just Give It Away!
What better way could I start a relationship with YOU, then give you one of our very best products.
But I have to warn you… This offer is not going to be available forever.
Right now we’re making the program for free, but there is no telling when we will start charging for it again.
So here’s what you’ll need to do next...
Just click the button below, type in your details, and make sure you enter the email address that you want your login details to be sent to.
Once you’ve done that, you’ll get an email, opening up access to LaunchPad.
Oh, and in case you’re wondering... THERE IS NO CATCH!
I know some programs out there, “start” by offering you a great deal on something, but then stick you in some ‘continuity program’ that charges you at the end of each month.
This is not one of them.
There is no hidden continuity fee, or membership program you HAVE to pay for to get access.
There also isn’t an ‘upsell’ after you register.
I’m literally setting you up with this program, as a means of starting our new relationship together.
Time IS of the essence.
I’ve Set My System To Only Accept 100 New Coaches In, As A Test...
It’s set up and ready to go immediately.
In all likelihood, these spots will get taken up within 5 days.
The last time I did something like this, I was literally sold out in less than a week (and the product wasn’t even 1/2 as cool as this one).
So yes… You really are getting LaunchPad for FREE.
But spaces are very limited, so you’ll need to claim your copy now.
Once we’ve hit 100 new coaches, we may close the offer. I’m not sure if I’ll be opening it up again.
This is truly a limited time offer, so register for LaunchPad before they’re all gone.
And if you need a little more “convincing” check out what Chris Howard said about the program:
Yes, as I said, these modules are based on the REAL tests, done in dozens of coaching niches with multiple different methods to create the result.
And, as a special gift, I threw in 2 bonus modules to help PUSH you over the edge.
Firstly I’m going to actually give you a one-on-one exclusive interview I did with Chris Howard on how he started, rose the ranks, to eventually become one of the world-leading authorities in NLP, speaking on a stage regularly to 5000+ people.
It’s in an MP3 format, so just load it on your phone and listen to it in the car. It will show you exactly the road you need to take to achieve success in your coaching business.
Secondly, I’m going to give you access to a series of case studies on how we turned clients from just starting out, to building a thriving practice, becoming best selling authors, and getting featured in the media, so you’ll know the exact steps you’d need to take to do the same.
Yes, you’ll get ALL of that free, as a means of starting our relationship together.
Awesome, then click the button below and fill out the form, and let me know where you want me to send your logins for your program
And If You Don’t Sign Up And Get This Special Free Deal?
You're going to have to figure out the ‘business of coaching’ by yourself.
You’re coaching practice will probably stay the same.
The amount of clients your getting will likely stay the same.
And probably the worst of all, the impact you’ll have in the world will stay the same.
So, if you’re 100% happy with where you are, then this probably isn’t for you.
But if you’re like me, then coaching brings you to life, living and breathing transformation is what I love.
Imagine if you were able to set up your coaching business on the right foot. With an edge that no other coach would have.
This is the edge you’ll need.
It’s been proven to take coaching businesses that barely have a heartbeat, and bring them to life.
And it’s been proven to accelerate the learning curve new coaches face to a tiny fraction of the time spent.
And now we can do the same thing for you, right now.
But you’ve got to make that choice.
You have to take the next step.
So click the button below and fill out the form, and tell me where to set up your program.