As per ICF’s Global Coaching Study 2020
, usage of audio-video platforms by coaches to coach their clients has gone up by 74% whereas in-person coaching reduced drastically by 80%.
The data shows that to reach more people, you as a coach needs to go digital.
Now of course, this trend has been magnified because of a lack of options due to strict lockdowns across the world. But it’s highly unlikely that it will go back to the way it was before.
The pandemic has fundamentally shifted the mindset of people across the world.
is a business coach. She used to constantly fly around the world for in-person coaching with her clients. She used to travel alone leaving their family behind, spending the time and facing the exhaustion that comes with flying, switching time zones, living in hotels, commuting to the location where she would do her coaching and other logistics involved with in-person coaching.
She was constantly exhausted, had no time for herself, and couldn’t prioritise her health and well-being. Her health was suffering.
And then the shift happened.
She now coaches via the internet from her home around her loved ones or from wherever else she wants. She is earning the same amount from her coaching while saving her the time, efforts and money related to travelling and logistics of in-person sessions.
That’s a game changer!
I’ve encountered so many business owners and coaches, who were forced to transition their business online. They did not think it would be possible. But once they did, and saw that it is, they’re sold!
You now can spend all the time, money and efforts spent on previously unavoidable things; on things that are actually important and valuable for you personally and your coaching business.
In an online coaching business, you can connect with clients across the globe through video and audio conferencing and other digital tools.
It is a great opportunity to coach people from different parts of the world.
By going online, your coaching business has huge growth potential, arguably beyond levels possible by staying offline.